Report — component catalogue

Verdict, figures, prose, callout, before / after, table

The verdict card: one paragraph that answers the question, before any evidence.

−28%

Brand clicks, year over year

2.40%

Homepage demo rate

0.35%

Share of clicks to commercial URLs

Demo requests from AI referrals

Prose with code, bold and linked IDs: F1 is fixed by T1, which needs decision D1.

A callout for a caveat the reader must not miss.

Today

The page opens with a breadcrumb and a marketing sentence.

Answer-first

The page opens with the definition and one specific number.

Metric	Aug 2025	Aug 2026	Change
Clicks	1,004	719	−28%

Scope and coverage (generated)

3,021sitemap URLs · complete

3,298pages fetched · crawl incomplete

3max click depth seen

saassite type

Inventory complete: absence claims (missing page types, hubs, orphans, equity share) are allowed.

Site graph generated 2026-09-17T20:04:56+00:00 by site_graph.py.

Checks run

Check	Group	Status	Score	Weight	Counts toward the score
Robots & AI crawlers	technical	Strong	100	5	weighted
Page-type coverage	content	Reviewed	—	—	shown, not weighted
Core Web Vitals	performance	Not measured	—	—	weighted

Health Score 84/100 · Source: generate_report.py — 19 weighted checks measured.

Data sources

Dimension	Status	Basis	Window	As of
Search Console	Measured	Daily property series	Jun 2025–Sep 2026	2026-09-15
AI-assistant citations	Not measured	No prompt baseline yet	—	—

Not examined

What	Why	Enabled by
Backlinks	No Links export yet	M1

Out of scope

Paid search — Not a search surface

Assumptions you can reject

The homepage represents brand demand.

Site shape: section table and static tree

Sections

4,345 URLs in inventory (complete) · link equity not measured (needs a complete crawl). Shown, not weighted.

Section	URLs	Dominant type	In nav	Hub	Depth	Equity
/blog/	890	blog_article	yes	yes	2.0	—

/blog/890 blog_article · in nav
- /blog/ai/82 blog_article

Finding cards: defect, risk, opportunity, keep

CriticalMeasured

F1 · Brand demand is falling

Observation: Clicks on the exact brand query fell 28%.
Evidence: 1,004 → 719 per 28 days, Search Console.
Impact: The homepage produces 44% of organic demo requests.
Confidence: Confirmed · would be wrong if: Brand clicks recover without a paid change.
Fix: T1
Watch: Brand clicks per 28 days, read at 8 weeks.
Depends on: F2 · blocks —

HighriskInferred

F2 · Pipeline figures are not CRM-reconciled

Observation: GA4 and CRM disagree.
Evidence: GA4 demo requests only.
Impact: Every pipeline figure carries this uncertainty.
Confidence: Likely · would be wrong if: CRM shows the same series.
Fix: M1
Watch: GA4 vs CRM within 10%.

MediumopportunityMeasured · shown, not weightedscript: navigation

F3 · No comparison page in the navigation

Observation: 163 comparison URLs, none linked globally.
Evidence: navigation_checker.py, 40 pages sampled.
Impact: The most-cited page type is buried.
Confidence: Confirmed · would be wrong if: Contextual links exist.
Fix: C1
Watch: Comparison prompt citations.

Working wellMeasured

F4 · AI crawlers are allowed and pages render server-side

Observation: Nine allow groups; content readable without JavaScript.
Evidence: robots.txt and raw-HTML crawl.
Confidence: Confirmed · would be wrong if: A rendering change.

Recommendation register: chips, lanes, dependencies, supersedes, dropped row

ID	Action	Fixes	Basis	Validity	Tier	Owner	Lane	Effort	Expected effect	Dependencies	Done when	Status
T1	Redirect `www` to the identical apex path in one hop	F1	Documented	Confirmed	Gated	Engineering	Human	S	Deep links pass value to the right page	blocked by — unblocks C1	20 sampled paths return one 301	planned
M1	Reconcile GA4 demo requests with the CRM monthly	F2	Data-backed	Revised	Free	Analytics	Auto	S	Trustworthy pipeline figures	blocked by — unblocks —	Agreement within 10% for 3 months	planned
C1	Link the comparison pages from `/pricing` and the footer Overrides navigation finding money_page_not_in_nav: Global navigation stays as is; links are tested cluster by cluster first.	F3	Test first	Added	Review	Content	Assisted	M	Comparison citations	blocked by T1 unblocks —	Linked; citations read at 8 weeks	planned
C2	Publish the pricing model	F1	Data-backed	Dropped	Legal	Leadership	Decision	S	—	blocked by — unblocks —	—	dropped

Decisions

ID	Decision	Owner	Needed by	Status	Unblocks
D1	Publish the pricing model on `/pricing`?	Leadership	Week 6	open	C2

Prompt tier

Tier 1 · Category selectionAcme must appear as a named candidate.

What platform should a 2,000-person retailer use to unify marketing data?

T1.1 · /products, /reportingNeeds an enterprise-scale qualifier

Page card

Consolidate/products/marketing-attribution

Owns: T1.1
Page type: product_feature
Today: 551 words
Change: 301 the duplicate (T1)
Test: One URL ranks for 4 weeks

Glossary

GEO: Generative engine optimization.
INP: Interaction to Next Paint.