Installation
Copy the prompt below and send it to your AI assistant (e.g. Claude Code) — it will follow the instructions and install automatically.
Install the "competitor-analysis" skill by following the instructions at https://skill123.me/install/aaron-he-zhu-competitor-analysis.
Run in your terminal — downloads and installs to ~/.claude/skills/.
curl -fsSL https://skill123.me/install/aaron-he-zhu-competitor-analysis.sh | bash
Download the zip and extract it into your skills directory (e.g. ~/.claude/skills/), then restart your session.
⬇ Download v1.0.0 · 11 KBAbout this skill
Overview
Use when the user asks to "analyze competitors" or "竞品分析"; benchmarks competitor keywords, content, backlinks, AI citations, and traffic share into strengths, weaknesses, and an action plan. Not for a pairwise topic-coverage gap map — use content-gap-analysis. 竞品分析/竞争对手
Source
- Repo: https://github.com/aaron-he-zhu/aaron-marketing-skills
- Path: seo-geo/survey/competitor-analysis
Evaluation
AI-evaluated 2026-09-03: Eight-step benchmark workflow with a done-when contract, evidence-tied quality bar, and keyless Firecrawl scraping with robots.txt pre-flight; competitor analysis is a very common marketing need with realistic keyless prerequisites; scraper refuses on robots.txt Disallow and every metric is source-labeled.