Installation
Copy the prompt below and send it to your AI assistant (e.g. Claude Code) — it will follow the instructions and install automatically.
Install the "bid-strategy-planner" skill by following the instructions at https://skill123.me/install/bid-strategy-planner.
Run in your terminal — downloads and installs to ~/.claude/skills/.
curl -fsSL https://skill123.me/install/bid-strategy-planner.sh | bash
Download the zip and extract it into your skills directory (e.g. ~/.claude/skills/), then restart your session.
⬇ Download v1.0.0 · 7 KBAbout this skill
Overview
Use when the user asks to "pick a bid strategy", "set a tCPA/tROAS target", or "plan the learning-phase entry"; produces a bid-strategy choice (tCPA / tROAS / max-conversions / manual CPC), the starting target math, a portfolio grouping map, and a learning-phase entry plan. Not for splitting the budget across campaigns — use budget-optimizer; not for in-flight pacing/scale moves — use budget-pacing-monitor; not for scoring the account — use ad-account-auditor. 出价策略/tCPA目标/tROAS/学习期
Source
- Repo: https://github.com/aaron-he-zhu/aaron-marketing-skills
- Path: ad/orchestrate/bid-strategy-planner
Evaluation
AI-evaluated 2026-09-03: Clear strategy-selection matrix, target-derivation math with Measured/User-provided/Estimated labels, learning-phase do-not-touch planning, and a well-defined decision gate. Solid for media buyers with conversion history; refuses to invent CPA/ROAS figures, flags premature-scaling risk, and never mutates accounts directly.