Installation
Copy the prompt below and send it to your AI assistant (e.g. Claude Code) — it will follow the instructions and install automatically.
Install the "category-narrative-mapper" skill by following the instructions at https://skill123.me/install/category-narrative-mapper.
Run in your terminal — downloads and installs to ~/.claude/skills/.
curl -fsSL https://skill123.me/install/category-narrative-mapper.sh | bash
Download the zip and extract it into your skills directory (e.g. ~/.claude/skills/), then restart your session.
⬇ Download v1.0.0 · 5 KBAbout this skill
Overview
Use when the user asks to "map the category narrative", "tear down how competitors tell their story", or "find the language conventions in our market"; produces a category narrative map — the dominant stories and points of view in the category, its language conventions and framing clichés, and a per-competitor narrative teardown (arc, claimed onlyness, proof pattern) plus how each rival''s messaging has shifted over time (scraped copy vs archived copy). Not for the positioning canvas itself — use positioning-mapper; not for the beachhead''s beliefs and objections — use audience-belief-mapper; not for SERP keyword targeting — use keyword-research; not for claim adjudication — use offer-claims-registry. 品类叙事/竞争叙事拆解/语言惯例/叙事演变
Source
- Repo: https://github.com/aaron-he-zhu/aaron-marketing-skills
- Path: narrative/trace/category-narrative-mapper
Evaluation
AI-evaluated 2026-09-03: Thorough per-competitor teardown methodology with drift comparison via archived copy, Measured/User-provided/Estimated labeling, and robots pre-flight on scrapes. Depends on repo-local connector scripts (firecrawl/tavily/wayback) and the suite registries, which raises setup cost for anyone outside the ecosystem.