content-amplifier Checked

| Mode | Use when | Core output |

|------|----------|-------------|

| **paid** (default) | Extend the reach of organic creator content with paid spend | Content-selection scorecard, amplification strategy (whitelisting / boosting / dark posts), audience targeting, budget allocation, optimization playbook |

| **repurpose** | Reuse one approved asset across paid, website, email, and social | Rights-tracked inventory, 1-video-to-10+ repurposing map, format transformation specs, 30-day distribution plan, content library + rights tracker |

Pick with --mode paid or --mode repurpose. If unset: "boost / amplify / whitelisting / Spark Ads / dark post / paid spend / budget" → **paid**; "repurpose / reuse / turn one video into many / asset library / social proof on pages / multi-channel rollout" → **repurpose**. If the request spans both (e.g. "cut ad variations *and* plan the paid spend"), run **repurpose** first to produce the assets, then hand to **paid** — do not silently merge; state which mode you ran.

Quick Start

Shortest invocation:

Which frozen auditor-approved asset with current active paid rights should we amplify from [campaign]?  # paid
How can we repurpose this frozen approved asset within its evidenced active destination scope?           # repurpose

Common scenarios:

--mode paid: Create a $5,000 TikTok/Instagram plan from these frozen approved assets and supplied current active scoped-rights records
--mode repurpose: Build a 30-day plan from these 3 frozen approved videos and supplied current active rights records covering the requested destinations

Output expectation — **paid**: every evidence-complete candidate scored, tiered, and given a spend that sums to budget, plus a scale/pause playbook. Any candidate missing organic-performance evidence or a Hook/Message/Quality/CTA observation remains NOT_SCORED/NEEDS_INPUT with no /25, rank, tier, or spend. **repurpose**: every source asset rights-tagged, at least one eligible asset mapped to 3+ formats across 2+ channels, plus a dated distribution plan.

Skill Contract

• **Reads**:
• *paid* — stable opaque creator_ref values plus transient creator locators, platform, content type, dated organic reach/engagement/views evidence, separate dated Hook/Message/Quality/CTA observations, amplification budget, campaign objective (awareness/traffic/conversions), target platforms, any prior performance data the user provides, and each candidate asset's current rights status/evidence plus existing placements when present.
• *repurpose* — source UGC assets (videos, reels, reviews, images), stable opaque creator_ref values plus transient creator locators and platforms, exact frozen approved_asset_ref, opaque authorized source_ref, usage rights per asset, rights status with observation time/evidence, original performance metrics, target channels, and existing placements. For atomizing a source, the pasted transcript/caption/review text is transient evidence bound to that three-ref source identity; a raw handle or content URL never becomes source_ref.
• Both pull prior campaign context from memory/hot-cache.md when memory-management is active.
• **Writes**: return the mode's deliverable and handoff inline by default; save to memory/influencer/content-amplifier/YYYY-MM-DD-<topic>.md only with exact WARM-save authorization. Saved artifacts and handoffs reuse an explicitly carried opaque creator_ref, or a verified creator-registry aggregate ID; otherwise generate one random creator-<UUIDv4> once for the lineage. Never persist a raw handle, creator name, profile/content URL, email, provider ID, or deterministic hash as identity. Keep only creator_ref, frozen asset/approval refs, opaque evidence/rights/contact/placement refs, and non-identifying campaign data; every saved atom source must carry creator_ref + exact approved_asset_ref + opaque source_ref. If no authorized resolver exists, mark identity unresolved and require the transient locator again when needed.
• **Promotes**: only with separate exact authorization, promote durable facts — *paid*: chosen amplification mix, per-creator spend tiers, winning audiences, scale/pause thresholds; *repurpose*: rights levels, expiration dates, library naming convention, top-performing source assets — to memory/hot-cache.md. A newly observed revocation, dispute, expiry, or other rights-status change is not made canonical here: offer only a separately authorized handoff to the existing creator-registry (../../../protocol/creator-registry/SKILL.md) proposal path with the exact status evidence. This skill does not append or accept that proposal.
• **Done when**:
• *paid* — (1) each evidence-complete candidate has dated evidence for organic performance plus Hook/Message/Quality/CTA and is scored /25 before any tier or spend; every incomplete candidate is NOT_SCORED/NEEDS_INPUT with no total/rank/tier/spend; (2) a budget allocation across only evidence-complete eligible content, objectives, and platforms sums to the stated budget; (3) an optimization plan with supplied KPI targets and scale/pause rules is recorded, or those rules stay NEEDS_INPUT; (4) every selected asset has current active rights evidence covering the intended use.
• *repurpose* — (1) every source asset has a rights level, expiration, active | expired | revoked | disputed | unknown status, status_observed_at, and status_evidence_ref; (2) at least one source asset is mapped to 3+ distinct output formats across 2+ channels; (3) a dated distribution plan with an asset checklist exists; (4) any existing placement affected by a non-active or out-of-scope status appears in the manual removal queue.
• **Primary next skill**: *paid* → performance-analyzer (../../report/performance-analyzer/SKILL.md) once campaigns are live; *repurpose* → landing-optimizer (../../report/landing-optimizer/SKILL.md) to place the repurposed social proof where it converts.

### Handoff Summary

> Emit the standard shape from skill-contract.md §Handoff Summary Format (../../../references/skill-contract.md). State which mode ran. Lab