content-gap-analysis Checked
Installation
Copy the prompt below and send it to your AI assistant (e.g. Claude Code) — it will follow the instructions and install automatically.
Install the "content-gap-analysis" skill by following the instructions at https://skill123.me/install/content-gap-analysis.
Run in your terminal — downloads and installs to ~/.claude/skills/.
curl -fsSL https://skill123.me/install/content-gap-analysis.sh | bash
Download the zip and extract it into your skills directory (e.g. ~/.claude/skills/), then restart your session.
⬇ Download v1.0.0 · 8 KBNot live-tested yet — this skill is rated on static analysis only.
About this skill
Use when the user asks to "find content gaps", "竞品写了什么", or "还应该写什么"; builds a competitor-relative coverage map of missing topics, keyword gaps, and editorial-calendar opportunities. Not for raw keyword demand discovery — use keyword-research. 内容缺口/选题规划
Content Gap Analysis
Identifies content opportunities by comparing your site against competitors and scoring the gaps worth closing first.
Documentation
Use when the user asks to "find content gaps", "竞品写了什么", or "还应该写什么"; builds a competitor-relative coverage map of missing topics, keyword gaps, and editorial-calendar opportunities. Not for raw keyword demand discovery — use keyword-research. 内容缺口/选题规划
Content Gap Analysis
Identifies content opportunities by comparing your site against competitors and scoring the gaps worth closing first.
Quick Start
Find content gaps between my site [URL] and [competitor URLs]
What content am I missing compared to my top 3 competitors?
Skill Contract
**Expected output**: a prioritized gap brief plus the standard handoff summary for memory/research/.
- **Reads**: your domain, competitor domains, topic/content-type focus, audience, business goals, and any user-provided or tool content inventory.
- **Writes**: a user-facing analysis and reusable summary.
- **Promotes**: durable keyword priorities, competitor facts, and pending strategy decisions to
memory/hot-cache.md,memory/open-loops.md, andmemory/research/. - **Done when**: each prioritized gap names the competitor(s) that cover it and you don't; gaps are bucketed into Quick Wins / Strategic Builds / Long-term; and the deliverable includes a dated content calendar entry per Quick Win.
- **Primary next skill**: content-writer (../../implement/content-writer/SKILL.md) when the prioritized gap list is approved.
### Handoff Summary
> Emit the standard shape from skill-contract.md §Handoff Summary Format (../../../references/skill-contract.md).
Data Sources
Optional integrations: ~~SEO tool, ~~search console, ~~analytics, ~~AI monitor. Without tools, ask for site URL, content inventory, competitor URLs, and business goals. See CONNECTORS.md (../../../CONNECTORS.md).
**Trend-scout as a gap-discovery input (keyless)**: feed the multi-source trend scout — Google Trends RSS plus Hacker News and Reddit, via scripts/connectors/rss_monitor.py (../../../scripts/connectors/rss_monitor.py) — to surface rising topics your competitors and you may both miss. Treat each hit as a candidate gap, then check it against your and competitor coverage in steps 5-7. Mark these signals **Estimated**. See CONNECTORS.md (../../../CONNECTORS.md) ~~trend database.
**Keyless competitor-coverage inventory**: python3 "${CLAUDE_PLUGIN_ROOT}/scripts/connectors/firecrawl.py" map <competitor-domain> --search "<topic>" --limit 1000 lists a competitor's URLs ordered by relevance to the topic — a fast **Measured** coverage inventory for steps 5-7 — and firecrawl.py scrape <url> reads any candidate page as rendered markdown. robots.txt is pre-flighted locally; a Disallow is refused per SECURITY.md §Scraping Boundaries (../../../SECURITY.md). Firecrawl keyless free tier (~1,000 credits/mo). See scripts/connectors/README.md (../../../scripts/connectors/README.md).
Decision Gates
**Stop and ask** — gap analysis is competitor-relative and cannot run on demand alone:
View full documentation
1. No competitor domains given and none inferable from CLAUDE.md or prior research → ask the user to name 1-3 competitors, OR offer to switch to keyword-research (../keyword-research/SKILL.md) for demand-side discovery instead.
2. Your own domain/content inventory is unavailable and cannot be fetched → ask for the site URL or a content list, since "gap" requires knowing current coverage.
**Continue silently** — do not stop for: which 3-5 named competitors to deep-dive (pick the closest); missing optional tool data (mark Estimated/N/A and proceed); ambiguous topic scope (analyze the full overlap and flag the broadest clusters).
Instructions
When a user requests content gap analysis:
1. **Define Analysis Scope** — confirm your site, competitors, topic focus, content types, audience, and business goals.
2. **Audit Your Existing Content** — map indexed pages, content types, topic clusters, winners, and weaknesses.
3. **Analyze Competitor Content** — compare content volume, traffic, type mix, topic coverage, and unique assets.
4. **Identify Keyword Gaps** — group gaps into High Priority, Quick Wins, and Long-term based on volume, difficulty, and relevance.
5. **Map Topic Gaps** — compare topic-cluster coverage and recommend pillar / cluster approaches for missing themes.
6. **Identify Content Format Gaps** — compare guides, tutorials, comparisons, case studies, tools, templates, video, and research.
7. **Analyze GEO / AI Gaps** — identify missing Q&A, definition, and comparison content that competitors get cited for.
8. **Map to Audience Journey** — compare Awareness, Consideration, Decision, and Retention coverage.
9. **Prioritize and Create Action Plan** — deliver an Executive Summary, Prioritized Gap List (Quick Wins / Strategic Builds / Long-term), Content Calendar, and Success Metrics.
Label every metric **Measured** (tool/export), **User-provided**, or **Estimated** (model inference); never present an estimate as measured; if a required metric is unavailable, mark it N/A — do not invent it.
**Quality bar**: every gap names the competitor that covers it, its volume or traffic estimate, and why it is worth closing — never list a bare topic without that evidence.
> **Reference**: See Analysis Templates (references/analysis-templates.md) for the compact templates used in each step.
Example
See references/example-report.md (references/example-report.md) for a full SaaS marketing sample.
Advanced Analysis
### Competitive Cluster Comparison
Compare our topic cluster coverage for [topic] vs top 5 competitors
### Temporal Gap Analysis
What content have competitors published in the last 6 months that we haven't covered?
### Intent-Based Gaps
Find gaps in our [commercial/informational] intent content
Save Results
Write path: memory/research/content-gap-analysis/YYYY-MM-DD-<topic>.md; promote durable gap priorities and competitor facts to memory/hot-cache.md. See Skill Contract (../../../references/skill-contract.md) §Save Results Template.
Reference Materials
- Analysis Templates (references/analysis-templates.md) — Gap-analysis templates
- Gap Analysis Frameworks (references/gap-analysis-frameworks.md) — Audit and prioritization frameworks
- Example Report (references/example-report.md) — Worked sample
Next Best Skill
Primary: content-writer (../../implement/content-writer/SKILL.md).
Score breakdown
Assessment methodology
Version history
Imported from aaron-he-zhu/aaron-marketing-skills@main