Overview

Use when the user asks to "build our social crisis protocol", "mentions are exploding — what do we do first", or "when do we pause the posting queue"; produces a 1-5 severity ladder with tunable Estimated trigger thresholds (mention-velocity multiples vs the 7-day listening baseline, sentiment flip, journalist/regulator contact, employee-conduct class), the first-mechanical-action rule — pause ALL scheduled posts AND paid amplification, with dated state markers dropped to the channels proposal protocol and reconciled post-incident — a pre-approved holding-statement library with committed update cadences, when-NOT-to-post rules, a spokesperson/approval matrix, and a post-crisis retro template; re-runs the social-quality-auditor pre-publish gate before un-pausing the queue. Not for email deliverability incidents (blocklist, spam-rate spikes) — use deliverability-qa; inside a launch window launch-day-conductor owns incident handling. 社媒危机预案/暂停队列/声明库/发言人矩阵

Source

• Repo: https://github.com/aaron-he-zhu/aaron-marketing-skills
• Path: social/host/crisis-response-planner

Evaluation

AI-evaluated 2026-09-03: Concrete 1-5 severity ladder with velocity triggers, pause-the-queue rule with receipts, holding-statement library, and stand-down workflow. Crisis protocol drafting is a real if occasional need; ecosystem coupling again raises prerequisites; safety is excellent with human-only actions, no silent deletions, and legal routing.