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influencer-discovery Checked

Use when the user asks to "find influencers", "build an influencer list", or "discover creators i…
📣 Marketing skills By aaron-he-zhu Version v1.0.0 Added 2026-09-03 Updated 2026-09-03 Source ↗
9.0Overall rating
1Views
5Downloads
2.7kStars

Installation

🤖 Install via AI

Copy the prompt below and send it to your AI assistant (e.g. Claude Code) — it will follow the instructions and install automatically.

Install the "influencer-discovery" skill by following the instructions at https://skill123.me/install/influencer-discovery.
⌨️ Command line install

Run in your terminal — downloads and installs to ~/.claude/skills/.

curl -fsSL https://skill123.me/install/influencer-discovery.sh | bash
📦 Download ZIP

Download the zip and extract it into your skills directory (e.g. ~/.claude/skills/), then restart your session.

⬇ Download v1.0.0 · 19 KB
📊 Static rating
9.0/10
Trigger
9.0
Structure
9.3
Workflow
9.6
Content
8.0
Engineering
7.0
Security
9.5

Six-dimension rubric with reviewer rationale.

View scorecard ↓
🛡 Dynamic test
—

Not live-tested yet — this skill is rated on static analysis only.

About this skill

Use when the user asks to "find influencers", "build an influencer list", or "discover creators in [niche]"; produces a multi-platform candidate pool, per-influencer evidence profiles, authenticity red-flag screening, and a Fit-readiness queue without action ranking. Not for STAR scoring or ranking a known shortlist — use fit-scorer. 达人挖掘/找达人/创作者名单

Influencer Discovery

Find evidence-backed creator candidates across platforms, screen them against declared discovery filters, and build a non-ranked readiness queue for typed Fit evaluation.

Documentation

Use when the user asks to "find influencers", "build an influencer list", or "discover creators in [niche]"; produces a multi-platform candidate pool, per-influencer evidence profiles, authenticity red-flag screening, and a Fit-readiness queue without action ranking. Not for STAR scoring or ranking a known shortlist — use fit-scorer. 达人挖掘/找达人/创作者名单

Influencer Discovery

Find evidence-backed creator candidates across platforms, screen them against declared discovery filters, and build a non-ranked readiness queue for typed Fit evaluation.

Quick Start


Find 20 influencers in [niche] for [brand/product]

Find influencers in [niche] with 50K-200K followers on TikTok and Instagram,
based in [location], engagement above 4%, who have worked with brands like [brand]

Skill Contract

  • **Reads**: brand/product, niche or category, target platforms, follower range, engagement floor, decision-relevant geography/language, audience demographics, exclusions; dated candidate records from a user export, public source, roster, or live connector; the current campaign's STAR evidence_window when supplied; prior entity-registry brand profile and any audience-mapper output if present in memory; existing roster records under memory/creators/ (dedupe only through verified identity links against creators already rostered by creator-registry (../../../protocol/creator-registry/SKILL.md)).
  • **Writes**: return discovery results inline by default; only with separate exact authorization, save them to memory/influencer/influencer-discovery/YYYY-MM-DD-<topic>.md. A saved artifact uses a stable opaque creator_ref plus pseudonymous recipient_ref, contact_source_ref, and agency_ref, keeps raw handles, profile URLs, and contact coordinates transient-only, and retains geography only at the granularity required by the declared filter. Save an opaque handle_ref/source_ref identity resolver only when the authorized source artifact or verified creator-registry link can resolve it. Without one, keep identity_status: unresolved, save no hidden raw-locator mapping, and set cross_session_locator_required: true. Reuse a verified creator-registry aggregate ID when one exists; otherwise generate creator-<UUIDv4> once for the candidate lineage. Never set creator_ref to a raw handle, name, URL, email, provider ID, or a deterministic hash of any of them. Each roster-worthy creator update requires another exact authorization for an operation: propose request through registry-events.py to memory/events/creators.ndjson; only creator-registry writes canonical records under memory/creators/.
  • **Promotes**: only with separate exact authorization, durable facts (verified creator/handle refs, confirmed niche/platform coverage, competitor-saturated creators) to memory/hot-cache.md; discovery readiness or queue position is not a durable ranking fact.
  • **Done when**:
  • The required search criteria are present; otherwise stop with `NEE
View full documentation

DS_INPUT` and name the missing criteria without fabricating candidates.

  • Exactly two raw locators without complete criteria/evidence remain NEEDS_INPUT, not a vetted shortlist. A separately authorized partial checkpoint is labeled PARTIAL, lists every gap, and contains no tier or rank.
  • A candidate pool exists with at least the requested count screened past follower, engagement, and brand-safety filters.
  • Each candidate has a field-level evidence trail (provider/tool, source_ref, observed_at, window, evidence label), an audience read, and an evidence-completeness triage state (READY_FOR_FIT | NEEDS_REFRESH | INELIGIBLE) that is neither a score nor a STAR Suitability verdict.
  • Every candidate keeps one stable opaque creator_ref across the report and handoff; raw identity locators remain transient and are never copied into creator_ref.
  • Conflicting observations remain separate, identity merges have a verified cross-link, and the Fit handoff marks each volatile field current, stale, or unknown against the current STAR evidence_window with any refresh_required fields named.
  • A non-ranked Fit-readiness queue is compiled with next-step pointers; every stale/unknown required field produces NEEDS_REFRESH, NOT_RANKED, and NEEDS_INPUT until refreshed.
  • **Primary next skill**: fit-scorer (../fit-scorer/SKILL.md) — score and rank the discovered candidates with weighted criteria.

### Handoff Summary

> Emit the standard shape from skill-contract.md §Handoff Summary Format (../../../references/skill-contract.md).

Data Sources

Planning and screening need no live integration (Tier 1), but a real creator list still needs candidate records: public handles/links or an export supplied by the user, existing roster records, or a live search connector. Search criteria alone are not evidence that any specific creator or metric exists. If no candidate source is available, return a query/collection plan and NEEDS_INPUT; never invent handles, profiles, counts, or audience data.

Normalize evidence only in the report template, not through a new ingestion layer. For every factual field retain provider/tool, source_ref, observed_at, the measurement window (or not-supplied), and one label: Measured, Calculated, Estimated, User-provided, or Proxy. Keep conflicting values for the same field as parallel observations; do not average them, prefer the newest automatically, or merge identities from names/handles alone. A cross-provider identity becomes one creator only after a verified cross-link or explicit user confirmation.

Where a tool *could* sharpen results, use ~~ connector placeholders:

  • ~~influencer database — bulk discovery, follower/engagement metrics, audience demographics.
  • ~~social platform analytics — native creator-marketplace data, trending sounds, related accounts.
  • ~~CRM — surface possible existing-partner matches for verified identity-link review; never auto-merge records.
  • ~~audience overlap — estimate creator-audience vs. brand-audience match.

**Keyless candidate-card metadata (oEmbed)**: YouTube (https://www.youtube.com/oembed?url=<video-url>&format=json), TikTok (https://www.tiktok.com/oembed?url=<post-url>), and X (https://publish.twitter.com/oembed?url=<post-url>) return a post's title, author name/handle, and thumbnail with **no key** — enough to resolve a candidate transiently and retain an opaque verified-handle evidence ref instead of hand-copying identity data. A handle ref remains separate from creator_ref: only an explicitly carried upstream creator_ref or a verified creator-registry identity link may resolve the aggregate; otherwise create a fresh random opaque ref and preserve the identity gap. Metadata only: no follower or engagement metrics, so those stay ~~influencer database or manual export — **except YouTube**, below.

**Measured YouTube metrics (free key)**: python3 "${CLAUDE_PLUGIN_ROOT}/scripts/connectors/youtube.py" channel @handle returns the real displayed subscriber count, total views, and video count, and youtube.py videos @handle --limit 10 adds per-video views/likes/comments — upgrading a YouTube candidate's profile row from Estimated to **Measured**. Free YOUTUBE_API_KEY (10,000 units/day; one channel check ≈ 1–3 units). ToS boundary: vet a **named shortlist**, don't build a bulk creator database — quota extensions are refused for competitive harvesting. See scripts/connectors/README.md (../../../scripts/connectors/README.md).

See CONNECTORS.md (../../../CONNECTORS.md) for the free/keyless recipe per category and the opt-in MCP layer. None are required — every step degrades to user-supplied inputs.

Instructions

Each step has a fill-in block in references/templates.md (references/templates.md) — copy the matching block. This skill does *not* compute a per-influencer score, STAR Suitability verdict, outreach priority, or action rank. It records evidence completeness and declared-filter results; fit-scorer (../fit-scorer/SKILL.md) owns typed comparison and ranking downstream.

1. **Define search criteria.** Capture brand, goal, audience definition, budget/follower tier, platforms, engagement floor, location/language, exclusions, and the required/preferred parameter table. If any required criterion is missing, stop with

Score breakdown

Trigger
9.0
Clear What/When/When-Not with fit-scorer exclusion, Chinese keywords, and multi-scenario when_to_use.
Structure
9.3
114-line SKILL.md plus three well-scoped references with per-step template pointers.
Workflow
9.6
Six-step pipeline with NEEDS_INPUT, never-invent rule, freshness triage, and separate save/propose authorizations.
Content
8.0
Precise but jargon-dense; opaque-ref lineage language raises comprehension cost.
Engineering
7.0
Local references exist; youtube.py connector, platform playbooks, and several suite paths uns shipped.
Security
9.5
Strong PII minimization, transient locators, ToS boundary stated, official keyless oEmbed URLs only.
High-craft discovery pipeline with pseudonymous identity refs, transient raw-locator handling, evidence freshness windows, and non-ranked queue discipline; jargon density and missing suite files cost points.