linkedin-content-planner Checked
Installation
Copy the prompt below and send it to your AI assistant (e.g. Claude Code) — it will follow the instructions and install automatically.
Install the "linkedin-content-planner" skill by following the instructions at https://skill123.me/install/linkedin-content-planner.
Run in your terminal — downloads and installs to ~/.claude/skills/.
curl -fsSL https://skill123.me/install/linkedin-content-planner.sh | bash
Download the zip and extract it into your skills directory (e.g. ~/.claude/skills/), then restart your session.
⬇ Download v1.0.6b78503 · 10 KBNot live-tested yet — this skill is rated on static analysis only.
About this skill
Generate a 7-day LinkedIn content plan from a theme, audience, and pillars. Produces per-day post pillar, format, hook type, CTA, posting time, daily comment targets, and a weekly inbound-readiness check. Use when the user wants to plan a week or month of content, not draft a single post.
LinkedIn Content Planner
Produce a 7-day LinkedIn plan built around the 3-pillar discipline (Authority 40-50%, Personal Narrative 30-40%, Community 20-30%). Optionally adds a Product/Offer pillar at 10-15%.
Documentation
Generate a 7-day LinkedIn content plan from a theme, audience, and pillars. Produces per-day post pillar, format, hook type, CTA, posting time, daily comment targets, and a weekly inbound-readiness check. Use when the user wants to plan a week or month of content, not draft a single post.
LinkedIn Content Planner
Produce a 7-day LinkedIn plan built around the 3-pillar discipline (Authority 40-50%, Personal Narrative 30-40%, Community 20-30%). Optionally adds a Product/Offer pillar at 10-15%.
When to use
- User asks "plan my week" or "what should I post this week"
- User wants to escape ad-hoc shipping and establish rhythm
- Before a launch week (user needs product-pillar alignment)
Input
- **Theme** (optional): e.g., "AI agents shipping in production", "first 6 months of Co.Actor"
- **Audience description:** e.g., "B2B founders, AI ops leaders, marketing VPs"
- **Pillar mix** (optional): defaults to 40% Authority / 30% Narrative / 20% Community / 10% Product
- **Posting days** (optional): defaults to Tue/Wed/Thu/Fri (4 posts)
- **Voice samples** (optional): paths to past posts for voice calibration
Output
A markdown plan with:
### 7-day calendar
| Day | Time | Pillar | Format | Hook formula | 1-line angle | CTA type | Goal |
|---|---|---|---|---|---|---|---|
| Mon | — | (commenting day) | — | — | — | — | — |
| Tue | 8:00 AM local | Authority | Text | F7 Odd-Precision Money | "What 3 months of agent ops costs" | Question close | Saves |
| Wed | 9:30 AM local | Narrative | Text | F4 Time-Anchor Confession | "Why I stopped publishing for 4 weeks" | Mirror question | Comments |
| Thu | 8:00 AM local | Community | Text | F14 Named Gratitude | "The 3 people who shaped our launch" | Tag + thanks | Reposts |
| Fri | 9:00 AM local | Narrative | Text | F11 Emotional Cold-Open | "The night our first deploy failed" | Soft close | Likes |
| Sat/Sun | — | (off) | — | — | — | — | — |
The Goal column spans saves / comments / reposts / likes across the four posts, satisfying the Goal mix check below.
### Daily comment targets
For each posting day:
- **3-5 creators to engage** (names or archetypes: "peer founders at 5-20k", "VCs with AI thesis", "BigCo CTOs")
- **Comment pattern** to apply (first-commenter, data-first, answer-their-question)
- **Target count:** 10-20 substantive comments per day
### Weekly inbound-readiness check
- [ ] At least 1 vulnerability post (Narrative)
- [ ] At least 1 receipt/data post (Authority)
- [ ] At least 1 soft offer or CTA-driving post
- [ ] Comment strategy includes 70% peers, 20% aspirational, 10% prospects
- [ ] No pillar >60% of the week's posts
- [ ] No duplicate formula used twice in the same week
- [ ] Goal mix spread: not every post chases the same reaction (see Goal mix below)
Rules
View full documentation
- **3 pillars minimum, 5 maximum.** More than 5 dilutes signal.
- **3-5 posts per week.** 6+/week triggers cannibalization signal in 360Brew.
- **10-20 comments/day** on other creators. Comments drive more inbound than posts.
- **Tue/Wed/Thu** top for B2B. Avoid Fri after 2 PM, Sat/Sun (B2B 30-50% reach cut).
- **One format per pillar per week.** Don't stack 3 text posts for Authority — vary.
- **Product/Offer pillar max 1 post/week.** Overuse kills trust.
Formula → pillar mapping
| Pillar | Preferred formulas |
|---|---|
| Authority | F7 Odd-Precision Money, F10 Contrarian Historical, F8 Paid-vs-Free, F5 Self-Proving Meta, F15 Explain-to-Kids |
| Narrative | F4 Time-Anchor Confession, F3 Year-over-Year Pivot, F9 Curiosity-Gap, F11 Emotional Cold-Open, F16 Status-Strip |
| Community | F6 Comment-Gate (use sparingly), F12 Permission Slip, F14 Named Gratitude, poll posts, spotlight mentions |
| Product/Offer | F2 R.I.P. Obituary (when pivoting category), F1 Anaphora (when framing product as fix), F13 Bait-and-Switch (upgrade announcements) |
Founders edition (alternative pillar set)
When the whole plan is for a **founder** building trust with investors, hires, and design partners, swap the default pillar mix for the founder set from ../../references/founder-topics.md. It maps each pillar to founder **angles** (A1-A10) instead of generic topics, and leans on the structural formulas F17-F20.
| Pillar | Share | Founder angles | Preferred formulas |
|---|---|---|---|
| **Conviction** (POV, category, product philosophy) | 30-40% | A1 Reprice, A7 Designed Serendipity, A8 Evasive-Sentence | F10, F18, F5 |
| **Building in public** (the real, unglamorous work) | 30-40% | A5 Unglamorous Bet, A6 Limit of Delegation, A9 Delegation Line | F7, F4, F17 |
| **The math** (how a founder actually decides) | 15-20% | A4 Scarce-Shots, A10 Learning Gate | F10, F18, F20 |
| **Proof** (relationships and wins, told narrowly) | 10-15% | A2 Content-to-Pipeline, A3 Audience of One | F9, F11, F5 |
Same guardrails apply: 3-5 posts/week, no pillar above 60%, no formula repeated inside 7 days, spread the goal across the week. Ask the user "founder plan or general plan?" when the audience is a founder building a company, and default to this set if they say founder.
Goal mix (balance the week, not just the pillars)
Every formula earns a primary reaction: comments, reposts, likes, or saves (see ../../references/hook-formulas.md "Engagement-goal split"). A week that is all comment-bait or all repost-bait reads as engineered and flattens reach. Spread the goals across the week:
| Goal | Formulas | Weekly target |
|---|---|---|
| Comments | F4, F10, F12, F9 | at least 1 |
| Reposts | F14, F2, F8 | at least 1 |
| Likes | F11, F13, F16 | at least 1 |
| Saves | F15, F7, F8 | at least 1 |
Steps
1. Gather inputs. Ask user for theme, audience, pillar preferences if not provided.
2. Validate pillar mix sums to 100%; warn if any pillar >60%.
3. For each posting day, pick:
- Pillar (rotate to match mix)
- Formula from that pillar's bank (don't repeat within 7 days)
- Format (alternating text / carousel / poll per pillar rules)
- Specific angle (user provides or skill generates)
- Posting time (audience-timezone aware)
4. For each posting day, add 3-5 comment targets with suggested pattern.
5. Run inbound-readiness check; flag anything missing.
6. Return as markdown + optional JSON for Notion/Airtable import.
Example
See references/example-plan-week.md for a filled-in 7-day plan.
Files
SKILL.md— this filereferences/example-plan-week.md— worked examplereferences/pillars-framework.md— the 3-pillar discipline explained../../references/founder-topics.md— founders-edition angle library (A1-A10) and founder pillar set
Related skills
linkedin-post-writer— generate each day's draft from the planlinkedin-comment-drafter— execute the daily comment targetslinkedin-thread-monitor— track inbound from the comment strategylinkedin-engager-analytics— segment audience on each post
Score breakdown
Assessment methodology
Version history
— Refreshed from GitHub sergebulaev/linkedin-skills@6b78503
Imported from sergebulaev/linkedin-skills@main