linkedin-repurposer Checked

1. **Take the source.** Any format: a tweet or thread, a video or script, a blog paragraph, a caption, a transcript, a bullet list, a link to read. Ask for the source and the goal (comments / reposts / likes / saves) if not given.

2. **Extract the spine.** Strip the source platform's shell and pull out the one claim, story, or number worth keeping. Repurposing fails when it keeps the words instead of the point.

3. **Re-hook for LinkedIn.** The hook must land in the first 210 characters, before the "...see more" fold. The source's hook rarely survives; write a new first line using one of the 20 formulas in ../../references/hook-formulas.md, picked by the goal.

4. **Expand to LinkedIn length.** X compresses; LinkedIn breathes. Grow the spine into the 900 to 1300 char sweet spot: short paragraphs, double line breaks between ideas, one concrete detail per beat. A dense tweet becomes 4 to 6 short paragraphs, not a wall.

5. **Add the LinkedIn shape.** Whitespace between ideas, a moment of real stakes or vulnerability (pure-insight posts do not land in 2026), and one clear closing question or CTA.

6. **Fix links and artifacts.** Move any external link to the first comment (in-body links suppress reach). Strip off-platform artifacts: hashtag walls, "link in bio", "smash subscribe", X @-handles, "as I tweeted" throat-clearing. 0 to 2 hashtags at the end.

7. **Humanizer pass.** Run the scrub: 2026 AI vocab by density, em dashes above the cap (about one per 100 words), stacked rule-of-three triads, generic openers and reveal bridges. Keep the user's real numbers and named entities from the source.

8. **Approval card.** Show: source -> LinkedIn mapping (what became what), formula used, char count, suggested posting window (Tue/Wed/Thu 7:30 to 9:00 AM local), the link-in-first-comment note.

9. **On approval.** Publish via lib.publish(kind="post", draft_text=<approved>, target_url="https://www.linkedin.com/post/new/", platforms=[{"platform":"linkedin","platformId":<id>}], scheduled_time=<iso_or_None>). The wrapper handles Publora / manual / diy routing.

Native-fit rules (source -> LinkedIn)

• **Tweet -> LinkedIn:** expand, do not paste. One tweet is a hook; grow the argument underneath it with whitespace.
• **X thread -> LinkedIn:** unroll into one flowing post, not a numbered list. Keep the best line as the hook.
• **YouTube video / script -> LinkedIn:** lead with the payoff, then the story of how you got there. Link the video in the first comment.
• **Blog / newsletter -> LinkedIn:** pick the single most quotable claim as the hook, then the one story that proves it. Do not summarize the whole piece.
• **Instagram / TikTok caption -> LinkedIn:** strip emoji density and hashtag blocks; add the professional stakes LinkedIn rewards.

Hard rules

Global voice rules: see root SKILL.md §Voice rules. Additional skill-specific rules:

• Keep the source's **claim and facts** intact. Repurposing changes the delivery, never the meaning or the numbers.
• The hook must land in the first 210 characters, before the fold.
• Never paste the source and trim. Rebuild the hook, length, and rhythm from the spine.
• No external link in the post body. Offer to put it in the first comment.
• Include at least one moment of real stakes or vulnerability. Keep the source's real numbers and named entities.
• Do not name-drop the user's product as self-promo. One natural mention max.

Anti-patterns (skill will refuse)

• Copy-pasting the source with light edits (that is not repurposing).
• Keeping the source platform's artifacts ("link in bio", "smash subscribe", hashtag walls).
• Shipping a tweet-length post with no whitespace or expansion.
• All-caps first line ("THIS CHANGED EVERYTHING").
• Em dashes above the cap (more than about one per 100 words), or an em dash swapped for a period.
• Rule-of-three lists without receipts.
• "leverage", "fundamentally", "game-changer", "deep dive".
• External links in the body.
• Meta throat-clearing ("I originally posted this on...").

Resources

• ../../references/hook-formulas.md - the 20 formula skeletons to re-hook with
• ../../references/algorithm-heuristics.md - 2026 posting rules (timing, format, length)

Related skills

• linkedin-post-writer - write a fresh post from scratch
• linkedin-humanizer - scrub AI tells, plus --mode audit to review the result
• linkedin-hook-extractor - reverse-engineer a hook from a post you admire