Installation
Copy the prompt below and send it to your AI assistant (e.g. Claude Code) — it will follow the instructions and install automatically.
Install the "message-house-builder" skill by following the instructions at https://skill123.me/install/message-house-builder.
Run in your terminal — downloads and installs to ~/.claude/skills/.
curl -fsSL https://skill123.me/install/message-house-builder.sh | bash
Download the zip and extract it into your skills directory (e.g. ~/.claude/skills/), then restart your session.
⬇ Download v1.0.0 · 4 KBAbout this skill
Overview
Use when the user asks to "build a message house", "write a PR-FAQ for our launch", or "define the launch narrative and value pillars"; derives from the positioning canvas a message house — tagline, one-liner, three value pillars, per-persona proof points (each labeled Measured / User-provided / [needs source]) — plus a working-backwards PR-FAQ narrative spine (launch-day tense, empty-chair test, five external + five internal FAQs) and per-channel message angle packs (angles, not finished copy). Not for the positioning canvas itself — use positioning-mapper; not for finished blog posts or pages — use content-writer; not for ad or email units — use each discipline creative builder; not for claim adjudication — use offer-claims-registry. 消息屋/PR-FAQ/价值支柱/发布叙事
Source
- Repo: https://github.com/aaron-he-zhu/aaron-marketing-skills
- Path: launch/assemble/message-house-builder
Evaluation
AI-evaluated 2026-09-03: Concrete craft instructions (launch-day tense PR-FAQ, empty-chair test, banned-word sweep, per-persona evidence-labeled proof points) with untrusted-input handling. Requires an upstream positioning canvas and the repo canon/claims machinery, so it is not standalone-friendly.