Installation
Copy the prompt below and send it to your AI assistant (e.g. Claude Code) — it will follow the instructions and install automatically.
Install the "positioning-mapper" skill by following the instructions at https://skill123.me/install/positioning-mapper.
Run in your terminal — downloads and installs to ~/.claude/skills/.
curl -fsSL https://skill123.me/install/positioning-mapper.sh | bash
Download the zip and extract it into your skills directory (e.g. ~/.claude/skills/), then restart your session.
⬇ Download v1.0.0 · 5 KBAbout this skill
Overview
Use when the user asks to "map our positioning", "name our competitive alternatives", or "pick a beachhead segment for the launch"; produces a Dunford-style positioning canvas — named competitive alternatives (including spreadsheet and status quo), unique attributes (verifiable, or routed to the claims ledger), value themes (attribute→benefit→value chains), a target beachhead segment scored on serviceability / pain intensity / reachability, and a one-sentence onlyness statement — the sole upstream of the message house and the entity-signal source for the canonical entity profile. Not for the message house or per-channel launch copy — use message-house-builder; not for audience/persona profiling itself — use audience-mapper; not for SEO keyword positioning — use keyword-research. 定位画布/竞争替代品/独特价值/滩头细分
Source
- Repo: https://github.com/aaron-he-zhu/aaron-marketing-skills
- Path: launch/research/positioning-mapper
Evaluation
AI-evaluated 2026-09-03: Well-grounded Dunford positioning canvas method with verifiability checks, non-vendor alternatives, beachhead scoring, and claims-ledger routing; positioning is a fairly common marketing need and the core workflow is mostly user-provided data, slightly more usable than the registry-heavy skills.