Installation
Copy the prompt below and send it to your AI assistant (e.g. Claude Code) — it will follow the instructions and install automatically.
Install the "reactivation-specialist" skill by following the instructions at https://skill123.me/install/reactivation-specialist.
Run in your terminal — downloads and installs to ~/.claude/skills/.
curl -fsSL https://skill123.me/install/reactivation-specialist.sh | bash
Download the zip and extract it into your skills directory (e.g. ~/.claude/skills/), then restart your session.
⬇ Download v1.0.0 · 6 KBAbout this skill
Overview
Use when the user asks to "build a win-back campaign", "re-engage lapsed subscribers", "run a re-permission / re-consent sweep", or "sunset my dead list"; produces a closed-loop reactivation program — a lapsed-cohort definition, a staged offer ladder, a re-consent (re-permission) capture step, and a sunset-confirm / suppression rule. Owns none of the SEND-N sub-item notes: engagement-decay / sunset is email-sequence-designer''s and preference-center / frequency options is preference-frequency-manager''s — this skill references those notes, it does not re-emit them. Not for the general lifecycle flows (welcome/cart/post-purchase) — use email-sequence-designer; not for the preference-center / opt-down ladder — use preference-frequency-manager; not for the consent record itself — use consent-registry; not for computing EQS or the N1 veto — use email-quality-auditor. 流失召回/重新授权/沉默用户清理
Source
- Repo: https://github.com/aaron-he-zhu/aaron-marketing-skills
- Path: email/nurture/reactivation-specialist
Evaluation
AI-evaluated 2026-09-03: Complete closed-loop win-back design: cohort windows, escalating-then-stopping offer ladder, re-consent capture, terminal sunset rule with no limbo states. The heavy N-sub-item ownership plumbing across sibling skills makes it feel bureaucratic and repo-locked; recipient safety is excellent with re-permission requirements, touch caps, and refusal to suppress subjects with unknown lawful basis.