Installation
Copy the prompt below and send it to your AI assistant (e.g. Claude Code) — it will follow the instructions and install automatically.
Install the "audience-belief-mapper" skill by following the instructions at https://skill123.me/install/audience-belief-mapper.
Run in your terminal — downloads and installs to ~/.claude/skills/.
curl -fsSL https://skill123.me/install/audience-belief-mapper.sh | bash
Download the zip and extract it into your skills directory (e.g. ~/.claude/skills/), then restart your session.
⬇ Download v1.0.0 · 4 KBAbout this skill
Overview
Use when the user asks to "map what our buyers believe", "capture the objections we keep hearing", or "find the switching forces that move the beachhead"; produces a belief map of the beachhead — held beliefs and mental models, the recurring objections and their reframes, and the JTBD four forces (push of the problem, pull of the new, anxiety of switching, habit of the present) — each item sourced from interviews or win-loss notes (User-provided) and labeled Measured / User-provided / Estimated, with any unverified quote or comparative claim marked "[needs source]" and routed to the claims candidates, never adjudicated here. Not for demographic or persona profiling — use audience-mapper; not for the positioning canvas — use positioning-truth-tracer. 受众信念/异议地图/切换四力/流失语言
Source
- Repo: https://github.com/aaron-he-zhu/aaron-marketing-skills
- Path: narrative/trace/audience-belief-mapper
Evaluation
AI-evaluated 2026-09-03: Clear JTBD four-forces and objection-reframe methodology with per-item evidence tracing, Measured/User-provided/Estimated labels, and scope guards against persona drift. Heavily templated on the same registry/handoff machinery, and useful mainly within the full suite.