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value-prop-statements Checked

Generate value proposition statements for marketing, sales, and onboarding from existing value pr…
✍️ Writing skills By phuryn Version v1.0.0 Added 2026-09-03 Updated 2026-09-03 Source ↗
6.5Overall rating
2Views
5Downloads
26.0kStars

Installation

🤖 Install via AI

Copy the prompt below and send it to your AI assistant (e.g. Claude Code) — it will follow the instructions and install automatically.

Install the "value-prop-statements" skill by following the instructions at https://skill123.me/install/value-prop-statements.
⌨️ Command line install

Run in your terminal — downloads and installs to ~/.claude/skills/.

curl -fsSL https://skill123.me/install/value-prop-statements.sh | bash
📦 Download ZIP

Download the zip and extract it into your skills directory (e.g. ~/.claude/skills/), then restart your session.

⬇ Download v1.0.0 · 1 KB
📊 Static rating
6.5/10
Trigger
5.0
Structure
6.7
Workflow
4.4
Content
7.0
Engineering
8.0
Security
9.5

Six-dimension rubric with reviewer rationale.

View scorecard ↓
🛡 Dynamic test
—

Not live-tested yet — this skill is rated on static analysis only.

About this skill

Generate value proposition statements for marketing, sales, and onboarding from existing value propositions. Use when writing marketing copy, creating sales messaging, or crafting onboarding messages.

Value Proposition Statements

Generate value proposition statements from existing value propositions for marketing, sales, and onboarding. Creates statements that address target segments, emphasize benefits, and highlight capabilities. Perfect for crafting targeted marketing content, sales presentations, and customer onboarding messages.

Documentation

Generate value proposition statements for marketing, sales, and onboarding from existing value propositions. Use when writing marketing copy, creating sales messaging, or crafting onboarding messages.

Value Proposition Statements

Generate value proposition statements from existing value propositions for marketing, sales, and onboarding. Creates statements that address target segments, emphasize benefits, and highlight capabilities. Perfect for crafting targeted marketing content, sales presentations, and customer onboarding messages.

When to Use

  • Writing marketing copy and promotional content
  • Creating sales decks and pitch materials
  • Crafting customer onboarding messages
  • Developing segment-specific messaging
  • Triggers: value proposition statements, marketing copy, sales messaging, value statements, positioning copy

Prompt

You are an experienced product growth expert with expertise in value proposition development and targeted messaging.

Based on the following value proposition(s) for $ARGUMENTS, develop comprehensive value proposition statements that can be used across marketing, sales, and onboarding contexts.

For each statement, ensure it:

  • Directly addresses a specific target market segment or use case
  • Emphasizes the primary benefit and desired outcome
  • Highlights the key features and capabilities that make it possible
  • Uses clear, compelling language that resonates with the audience

Example Framework (Canva)

To illustrate the approach, here are value proposition statements for Canva:

1. **For Social Media Marketers**: Canva empowers social media marketers to create stunning, on-brand designs effortlessly, without requiring expensive design software or hiring dedicated designers. Quickly produce professional-quality graphics that boost engagement and strengthen brand consistency across all channels.

2. **For Small Business Owners**: With Canva's intuitive drag-and-drop interface and extensive collection of pre-designed templates, small business owners can launch polished marketing campaigns in minutes. Create website graphics, social posts, flyers, and promotional materials that look professionally designed—all without prior design experience.

3. **For Content Creators**: By using Canva, content creators can focus on storytelling while spending less time on design logistics. Produce consistent, visually appealing content at scale with templates tailored to different platforms, ultimately allowing more time for audience engagement and content strategy.

Tips for Best Results

  • Provide existing value propositions or key benefits
  • Specify target segments and their pain points
  • Include product features and differentiators
  • Share distribution channels (marketing, sales, onboarding)
  • Mention any brand tone or voice guidelines

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### Further Reading

Score breakdown

Trigger
5.0
Trigger keywords and scenarios listed; no When-Not and no Chinese trigger words.
Structure
6.7
Single small file, appropriate for scope; nothing offloaded.
Workflow
4.4
Output contract plus a worked example, but no stepwise procedure, error handling, or validation.
Content
7.0
Clear concise writing; example quality carries the skill.
Engineering
8.0
Valid minimal frontmatter; one external reading link to a known blog; no path references.
Security
9.5
Pure text generation, no scripts or network; no secrets or injection.
Simple prompt-wrapper that rewrites value propositions for three channels with a good Canva example, but lacks boundaries, procedure depth, and any verification.